12Guides
Websites, SEO, Google Business Profile and AI search, written from the work rather than the textbook. Each topic starts with one guide to read first.
0103 guides
How ChatGPT, Perplexity and Google's AI tools find and recommend businesses, and what to do about it.
Does ChatGPT recommend your Melbourne business? A plain-English guide to how AI search finds local businesses, and the steps to make sure you show up.
Read the guideWhat llms.txt is, who actually reads it, and whether a small business website needs one. The honest answer, and what matters more for showing up in AI search.
Will AI answers make your business website pointless? Why the opposite is true for a small business, what AI actually reads, and what your site must do now.
0202 guides
How Google decides what to show, what it costs to improve, and the parts a small business can do itself.
0302 guides
The free listing that puts you on the map: ranking in the pack, photos, reviews and keeping it alive.
0403 guides
The calls every owner has to make: whether to build, what to pay, and what to put on the page.
Instagram or a website for your small business? What each is good at, where Instagram quietly fails you, and the cheapest way to have both without waste.
Read the guideShould a small business show prices on its website? Why hiding them loses enquiries, when a quote is fair, and four ways to show pricing without lock-in.
What a small business website costs in Australia in 2026: honest price ranges, what drives the cost, and why the cheapest option rarely is.
0502 guides
Why visitors leave without getting in touch, and the fixes that turn a website into enquiries.