02 / 07 · Case study

Dangerous Goods by Air Consulting

Website for an independent air cargo compliance consultancy in Brighton East, replacing a four-page Weebly site.

Client: Dangerous Goods by Air Consulting
Services: Web design · Content · SEO
Year: 2026
Where: Brighton East, Melbourne
Live: dgbyairconsulting.com.au

The Dangerous Goods by Air Consulting home page

The services page, one entry for each kind of client

01The brief

Dangerous Goods by Air Consulting is David Brennan’s independent consultancy on the transport of dangerous goods by air, run from Brighton East in Melbourne. David spent 21 years leading IATA’s dangerous goods function and 17 of them on the ICAO panel that writes the regulations every airline and shipper in the world follows. The business had a four-page Weebly site that said almost none of that. The brief was a site that puts his record where a shipper, an airline or a regulator sees it first, explains the four kinds of work he does, and gets found for the searches his clients actually type.

02The approach

Everything on the site traces to a source: David’s LinkedIn, IATA’s own publications, the old site and a September 2026 panel recording with two former chairs of the ICAO panel. The copy is written for the people who hire him, with a page for each audience, plain answers to the questions he is asked most, and a notes section for regulatory changes. The build is Next.js with every page prerendered, structured data for the business, for David and for each service, llms.txt for AI crawlers, and redirects from every old Weebly address. After David’s review it went live on the real domain thirteen days after the first commit.

03Pages