[ Project ]
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Sud's Laundrette

01ClientSud's Laundrette
02ServicesBrand Identity · Web Design
03Year2026
[ Brief ]

Sud's Laundrette is a family-owned laundry business in South Yarra, Melbourne, offering everything from coin laundry and wash & fold to dry cleaning and commercial services. With a focus on convenience, eco-friendly products, and same-day turnaround, they needed a brand and web presence that matched the quality and care they put into every order.

[ Approach ]

The brief was to make professional laundry feel approachable — not clinical. We built an identity around warmth and reliability, with a visual language that's clean without being cold. The website prioritises clarity: services, location, and hours front and centre, with a tone that feels like a trusted local rather than a faceless business.

[ Design ]

Colour Palette

#101828

Primary Background

#77cce6

Primary Accent

#ffffff

Primary Text

#07070b

Logo & Dark Text

#4a7c3a

Interior Accent

Typography

Playfair Display

Serif

Headings & Display

A warm, editorial serif that brings character and trust to the brand. Chosen to differentiate Suds from generic service businesses and signal quality without being stiff.

Plus Jakarta Sans

Sans-Serif

Body & UI

Modern, highly legible, and approachable. Pairs cleanly with Playfair Display while keeping the interface easy to read across all screen sizes and contexts.

[ Results ]

+280%

Organic search traffic

+160%

Online enquiries

4.3 ★

Google rating

+267%

Mobile users

[ Gallery ]
Sud's Laundrette — 1
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Sud's Laundrette — 3
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Sud's Laundrette — 6
[ Work Together ]

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