Sud's Laundrette

Sud's Laundrette is a family-owned laundry business in South Yarra, Melbourne, offering everything from coin laundry and wash & fold to dry cleaning and commercial services. With a focus on convenience, eco-friendly products, and same-day turnaround, they needed a brand and web presence that matched the quality and care they put into every order.
The brief was to make professional laundry feel approachable — not clinical. We built an identity around warmth and reliability, with a visual language that's clean without being cold. The website prioritises clarity: services, location, and hours front and centre, with a tone that feels like a trusted local rather than a faceless business.
Colour Palette
#101828
Primary Background
#77cce6
Primary Accent
#ffffff
Primary Text
#07070b
Logo & Dark Text
#4a7c3a
Interior Accent
Typography
Playfair Display
SerifHeadings & Display
A warm, editorial serif that brings character and trust to the brand. Chosen to differentiate Suds from generic service businesses and signal quality without being stiff.
Plus Jakarta Sans
Sans-SerifBody & UI
Modern, highly legible, and approachable. Pairs cleanly with Playfair Display while keeping the interface easy to read across all screen sizes and contexts.
+280%
Organic search traffic
+160%
Online enquiries
4.3 ★
Google rating
+267%
Mobile users






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