04 / 07 · Case study
Sud's Laundrette
Brand and website for a family-owned laundrette in South Yarra. Organic search traffic rose 280% after launch.
- Client
- Sud's Laundrette
- Services
- Brand identity · Web design
- Year
- 2026
- Where
- South Yarra, Melbourne
01The brief
Sud’s Laundrette is a family-owned laundry business in South Yarra, Melbourne, offering everything from coin laundry and wash and fold to dry cleaning and commercial services. With a focus on convenience, eco-friendly products and same-day turnaround, they needed a brand and web presence that matched the quality and care they put into every order.
02The approach
The brief was to make professional laundry feel approachable, not clinical. The identity is built around warmth and reliability, with a visual language that is clean without being cold. The website puts clarity first: services, location and hours front and centre, in a tone that feels like a trusted local rather than a faceless business.
03Results
+280%
Organic search traffic
+160%
Online enquiries
4.3 ★
Google rating
+267%
Mobile users
04Design language
Deep navy
#101828
Primary background
Sky blue
#77cce6
Primary accent
White
#ffffff
Primary text
Near black
#07070b
Logo and dark text
Turf green
#4a7c3a
Interior accent
Aa
Playfair Display
SerifHeadings and display
A warm, editorial serif that brings character and trust to the brand. Chosen to set Sud’s apart from generic service businesses and signal quality without being stiff.
Aa
Plus Jakarta Sans
Sans-serifBody and interface
Modern, highly legible and approachable. Pairs cleanly with Playfair Display while keeping the interface easy to read on every screen.
05Gallery
06Next project
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