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07 / 07 · Case study

Healthful NutritionHealthful Nutrition logo

Website for a Melbourne dietetics practice led by Accredited Practising Dietitian Hilda Yan.

Client
Healthful Nutrition
Services
Web design · Brand identity
Year
2026
Pages
9, on a Sanity CMS
Live
healthfulnutrition.com.au
Hilda Yan, Accredited Practising Dietitian
Fresh fruit, from the Healthful Nutrition homepage

01The brief

Healthful Nutrition is a Melbourne-based dietetics practice led by Accredited Practising Dietitian Hilda Yan, offering evidence-based nutrition support across face-to-face consultations, telehealth and NDIS-funded home visits. The existing WordPress site had solid content and a clear structure, but the templated design undersold the quality of care the team delivers. The brief was a more considered, custom look that feels as warm and professional as the practice itself, while keeping Hilda in full control of her content day to day.

02The approach

The creative direction was warm, not clinical: a custom logo, a palette of sage greens and creams, and an editorial serif paired with a clean sans-serif to signal authority without feeling institutional. All three dietitians are featured throughout the site, putting faces to the practice and building the personal trust that turns visitors into bookings. The full nine-page site includes per-page SEO, an interactive clinic map with a node for each location across greater Melbourne, and a Sanity CMS so Hilda can update content without a developer.

03Design language

  • Sage green

    #4A7A5B

    Buttons, links and accents

  • Sage light

    #D6E8DD

    Tinted backgrounds

  • Cream

    #F8F4EC

    Main background

  • Sand

    #C9B499

    Warm callouts

  • Ink

    #1A2322

    Primary text

  • Aa

    Cormorant Garamond

    Serif

    Page titles

    An elegant, editorial serif that brings warmth and authority. Chosen to set Healthful Nutrition apart from institutional healthcare design and signal credibility without feeling clinical.

  • Aa

    Outfit

    Sans-serif

    Body, navigation and buttons

    Clean, modern and highly legible at every size. Pairs naturally with Cormorant Garamond and keeps the interface approachable on any device.

04Next project

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Oxi Tea Room

A QR menu and site for a seasonal tea room menu, made in collaboration with Beechworth Honey.

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