Healthful Nutrition
Healthful Nutrition is a Melbourne-based dietetics practice led by Accredited Practising Dietitian Hilda Yan, offering evidence-based nutrition support across face-to-face consultations, telehealth, and NDIS-funded home visits. The existing WordPress site had solid content and a clear structure, but the templated design undersold the quality of care the team delivers. The brief was to redesign it with a more considered, custom look that feels as warm and professional as the practice itself, while keeping Hilda in full control of her content day-to-day.
The creative direction was warm, not clinical: a custom logo, a palette of sage greens and creams, and an editorial serif paired with a clean sans-serif to signal authority without feeling institutional. All three dietitians are featured throughout the site, putting faces to the practice and building the personal trust that turns visitors into bookings. The full nine-page site includes per-page SEO, an interactive clinic map with nodes for each location across greater Melbourne, and a Sanity CMS so Hilda can update content without a developer.
Colours and LogoColour Palette
#4A7A5B
Buttons, Links & Accents
#D6E8DD
Tinted Backgrounds
#F8F4EC
Main Background
#C9B499
Warm Callouts
#1A2322
Primary Text
Brand Mark
Typography
Cormorant Garamond
SerifPage Titles (H1)
An elegant, editorial serif that brings warmth and authority to the brand. Chosen to differentiate Healthful Nutrition from institutional healthcare design and signal credibility without feeling clinical.
Outfit
Sans-SerifBody, Navigation & Buttons
Clean, modern, and highly legible at all sizes. Pairs naturally with Cormorant Garamond and keeps the interface approachable and easy to read across all devices.
Want something like this?
Get in touch.