End 2024:
From Buzz To Bite
End 2024 was a seasonal tasting menu developed in collaboration with Beechworth Honey, one of Australia's most established honey producers. The menu centred on native ingredients paired with Beechworth varietals, with each dish referencing a place or quality within the Australian landscape. Our scope was the digital menu: a mobile-first QR experience accessed on guests' own devices, designed to reflect the same level of consideration as the food it presented.
The core problem was translating tactile qualities into a digital format accessed in seconds. Design decisions were led by the illustrations rather than type or layout. Each dish was illustrated first, with the native ingredients, colours and textures forming the visual language of the menu. The result sits comfortably within a contemporary dining context while remaining grounded in the Australian landscape the ingredients come from. Usability was a constraint from the start: the experience had to load fast, read clearly on any device, and feel seamless at the table.
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