01 / 07 · Case study

Oxi Tea Room×

A QR menu and site for a seasonal tea room menu, made in collaboration with Beechworth Honey.

Client: Oxi Tea Room
Services: QR menu · Web design
Collaboration: Beechworth Honey
Year: 2024

End 2024 dining table setting at Oxi Tea Room

01The brief

End 2024 was a seasonal tasting menu developed in collaboration with Beechworth Honey, one of Australia’s most established honey producers. The menu centred on native ingredients paired with Beechworth varietals, with each dish referencing a place or quality within the Australian landscape. The scope was the digital menu: a mobile-first QR experience on guests’ own devices, designed to reflect the same consideration as the food it presented.

02The approach

The core problem was translating tactile qualities into a digital format opened in seconds. Design decisions were led by the illustrations rather than type or layout. Each dish was illustrated first, with the native ingredients, colours and textures forming the visual language of the menu. The result sits comfortably in a contemporary dining room while staying grounded in the landscape the ingredients come from. Usability was a constraint from the start: fast to load, clear on any device, seamless at the table.

03Artworks

10 illustrations