06 / 07 · Case study
Prompted
An AI image account on TikTok built on Midjourney, grown organically to 13 million views.
- Platform
- TikTok
- Tools
- Midjourney · CapCut
- Year
- 2024
- Series
- Five, and counting
- Live
01The brief
Prompted is my TikTok account built around AI image generation. On zero ad spend it grew to 35.7K followers and 13 million views through a simple model: pick a subject with broad appeal, apply a consistent visual treatment, and publish in tight series. Each series was designed to be immediately recognisable and shareable within its niche.
02The approach
The work is mostly conceptual: identifying subjects that carry built-in audiences, pairing them with visual styles that translate well to AI generation, and writing prompts that produce consistent results across a batch. Midjourney was used throughout. Posting cadence and thumbnail selection were adjusted series to series based on early engagement. The account shows that content formatted for organic reach, high-concept, visually consistent and niche-targeted, can compete without a production budget.
03Results
13M+
Total views
1M+
Total likes
35.7K
Followers
04Cars
8 images
05John Wick
8 images
06Countries
8 images
- Japan
Korea
France
Australia
UK
Mexico
Vietnam
Austria
07Concepts
12 images
08Wrestlers
4 images
09Behind the prompts
/imagine John Wick in the style of a retro anime, distant view, symmetrical composition, cinematic
/imagine John Wick in the style of a retro anime, menacing shot, blood, DVD screencap
/imagine John Wick in the style of a retro anime, silently dispatching enemies, atmospheric lighting
/imagine John Wick in the style of a retro anime, tied to a chair, hostage scene, tense
04Next project
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